Imagine you are at a party and you see a hot girl/guy. Its love at first sight! This is the person you want to spend the rest of your live with. What do you do?
Well, first you would want to go up to him or her and introduce yourself, get to know each other better, go on a date, then followed by more dates, and so on.
Its not different in business. The letter of introduction is the first step in a hopefully profitable relationship.
Just like courtship, the objective of the introduction is to give the reader a reason to want to know more about the person, company, product equipment or service you are introducing.
It is a multi-step process. You start with the introduction, follow up with a phone call, then a few more meetings and finally make the sale.
There are two kinds of business introduction letter, Introducing a person or company and Introducing a product, equipment or service. In this article, I will:
The following explains how to write both types of letter of introduction.
In the business letter of introduction, give background information from your personal experience about the person, service, product, or company.
Indicate any referral action you've taken, but avoid obligating the reader. Make it easy for the reader to make contact.
Express appreciation for any courtesy shown to the person being
In the business letter of introduction, explain how the new product, service, or equipment differs from whatever is already available: Is it less expensive? Easier to use? More accurate? Safer? State exactly what its significance is.
Mention any exceptions to primary use or application. Who is ineligible to use this service, product, form, equipment? What are its limitations?
Make the item or service easy to investigate. Most readers approach
anything new with a wait-and-see-what-everybody-else-thinks hesitancy.
Consider offering a sample; an attached illustration; a “case
explanation; a demonstration; a class; or readily available assistance
by phone, visits, or display.
How can I get the good sentence for starting the letter of introduction?
Some good sentence would be:
I'm here to help you write better business letters.