Sales Cover Letter Example

This sales cover letter example is used for the announcement of Catalog Price Reductions.

This is my favorite kind of letter. How many letters have I had to write over the years advising you of a price increase? Why, you ask, am I so happy? Read on!

This is to advise you that, for a limited period of time, we are reducing prices on certain items in our catalog.

Take a moment to review the enclosed catalog. I have circled in red ink the items that are temporarily reduced. What an opportunity!

Please take advantage of these prices. If you wish to order large quantities, or stagger shipments, give me a call and we will try to work out mutually acceptable terms and conditions.

In any event, get your order in, as these prices are only in effect until 30 November 200X.

I do enjoy writing this type of letter. Thank you in advance for your order.

Yours very truly,

This sample was modified from 3001 Business & Sales Letters. click here to find out more.

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Recommendations

The Psychology of Selling

This is an outstanding resource on all of the fine points of selling. In this 6 CD set, he goes into the high level strategy and simple techniques that anyone can apply. Depending on your industry, some chapters are more applicable than others. The chapter on mental approach to selling is very good and I throughourly recommend this audio cd to anyone in any form of sales related role. Get The Psychology of Selling here.

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